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Applebee’s ‘Date Night Pass’ Scheme: Offering A Year of AFCordable Dining, Launches amid High Demand and Website Crashes

Applebee’s Grill + Bar, a popular U.S. restaurant chain, is spicing up its offerings with a unique “Date Night Pass” scheme. Launching this Monday at 12 p.m. Eastern Time, the company will sell a limited number of subscriptions, each costing $200. This equates to approximately $4 per visit—a deal some are calling ‘the greatest restaurant deal you’ll ever see.’

With this pass, customers can enjoy 52 “date nights” at any Applebee’s outlet—in essence, a meal for every week of the year. Each date night comprises $30 worth of food and non-alcoholic beverages. The service targets those keen to indulge in good food without breaking the bank, especially with Valentine’s day around the corner.

However, the launch wasn’t without some glitches. The huge demand seemingly overwhelmed the Applebee’s website, leading to temporary crashes on the day the pass went on sale.

While some may argue that Applebee’s may not be the most romantic dining spot, the attractive deal indisputably offers an affordable opportunity for weekly outings, making Applebee’s a potential go-to place for regular date nights. The deal is currently applicable in Minnesota and Wisconsin locations, providing a year’s worth of date nights at a pocket-friendly price.

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