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Tiger Woods and TaylorMade Unveil New Golf Lifestyle Brand ‘Sun Day Red,’ Marking a New Chapter in Woods’ Career

Golf icon Tiger Woods and TaylorMade Golf have officially unveiled a new golf apparel and lifestyle brand known as Sun Day Red. The announcement follows weeks of speculation and comes shortly after Woods ended his 27-year relationship with Nike. Despite his new venture, fans can expect Woods to continue his tradition of donning his signature red polo shirt during game days.

The Sun Day Red collection, set to debut on May 1, represents a bold step forward for the golfer, portraying his evolution from an athlete to a lifestyle brand owner. In addition to endorsing the brand, the 15-time Major Champion also holds greater control over Sun Day Red, a change from his previous partnership.

This announcement not only marks a new look for Woods but also constitutes a significant extension of his partnership with TaylorMade Golf. With this new joint venture, Woods starts a fresh chapter in his illustrious career. Sun Day Red primarily aims to cater consumer needs in sport and lifestyle, building on Woods’ legacy and reflecting his personal style.


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