JR East Japan is launching a campaign where you can enjoy the unique food culture of each station, such as ‘Station Soba’, and compete for luxury prizes. The campaign is titled ‘JR East Japan Station Soba Master 2024’ Digital Point Rally! The goal of this campaign is to increase the number of ‘Station Soba’ fans. Participants can earn points by scanning a special QR code in certain shops that can be used with JR East Japan.

Specifically, participants first visit one of the stores participating in the ‘JR East Japan Station Soba Master 2024’ campaign. Inside the store, they scan a special QR code with their smartphone. When the code is scanned, points are automatically added. These points serve as ‘entry tickets’ to apply for luxurious prizes. The more points collected, the greater the chances of applying for extravagant prizes.

Moreover, there will be opportunities for all participants to win special prizes in a lottery. Details on the lottery procedures, prizes, and campaign period will be announced step-by-step on the official website of JR East Japan and at the stores.

The ‘JR East Japan Station Soba Master 2024’ digital point rally is a win-win campaign for those who love ‘station soba’ and those who want to discover the charm of ‘station soba’. Visit your local JR East Japan station, gather points while enjoying ‘station soba’, and seize the chance to win luxurious prizes!