Valentine’s Day is a special day to express love to your loved ones, and various events are held throughout Japan during this time.

First, Valentine’s Day is used in the field of education. In one classroom, the children learned about traffic rules in a quiz format to mark this day. In addition, ‘Catch-kun’, the mascot character of the Nagasaki Prefecture Police, taught them about traffic rules in a fun way.

Also, Valentine’s Day is being utilized as a part of regional revitalization. For example, at Ibaraki Airport, local Ibaraki-made desserts made with strawberries were provided to arriving passengers on Valentine’s Day to increase the number of customers.

In Hikone City, Shiga Prefecture, the local popular character ‘Hikonyan’ took center stage and received many presents from all over the country, making it a special day where the local community unified as one.

Furthermore, at a tourist facility in Nanjo City, Okinawa Prefecture, the limestone cave was lit up in special pink to coincide with Valentine’s Day and the Spring Festival in the Chinese region, making it an unforgettable day for the visitors.

Lastly, in Yame City, Fukuoka Prefecture, a slightly unique exhibition perfect for Valentine’s Day was held, where visitors could enjoy not only chocolates but also various ‘Chokos’.

As such, various Valentine’s Day events are held throughout Japan, and it is used not only to express love to your loved ones but also for regional exchange and education.